THE YARD
This industry is full of workers. We're building a nation of owners.
The first conference built exclusively for the artificial turf and home services industry. Two days of game-changing keynotes, breakout sessions, a packed expo hall, live startup pitches, and the connections that turn into real revenue.
If you're serious, you don't miss The Yard.
THE YARD LIVE Starts In
This industry is full of workers.
We're building a nation of owners.
Most people in this game are grinding alone — no community, no roadmap, no one who gets it.
THE YARD LIVE exists to change that.
Two days. The right room. The right people.
If you're serious, you don't miss The Yard.
This Isn't Another
Trade Show
THE YARD LIVE is the annual flagship event of THE YARD — the movement built for turf industry owners who are done grinding in isolation. Two days of game-changing keynotes, hands-on breakout sessions, a packed expo hall, live startup pitches, and the kind of connections that turn into real revenue.
Whether you're running a crew of five or scaling to fifty, THE YARD LIVE is where you come to learn what's working, meet the people who matter, and leave with a plan to grow. The event is one weekend. The network lasts a lifetime.
"The turf industry is a $7 billion market and still growing. THE YARD LIVE is where the next generation of owners comes together — not just to learn, but to build something bigger than themselves."
What Makes THE YARD LIVE Different
Energize
High-voltage keynotes and panels from entrepreneurs and operators who've built real businesses in this space.
Educate
Breakout sessions across three tracks: Sales Mastery, Operations & Growth, and Marketing & Brand. Walk away with playbooks you can use Monday morning.
Connect
Structured networking, a packed expo hall, and a VIP reception designed to build the relationships that move your business forward.
Celebrate
Awards ceremony recognizing the best operators, installers, and rising stars in the turf and home services game.
Launch
"The Pitch" — our Shark Tank-style competition where startups pitch to expert judges and a live audience for cash prizes and bragging rights.
Speakers Who've
Actually Done It
No motivational fluff. No generic business advice. Every speaker at THE YARD LIVE has built, scaled, or invested in real home services businesses — and they're here to share exactly what worked and what didn't. Click any card to see their full bio and session topics.
More speakers announcing weekly. Subscribe to get notified first.
Dusty Broadhead
Founder, THE YARD · CEO, Lawn Logic Turf & Outdoor
"I built this event because I needed it and it didn't exist. Now it does."
Sarah Kline
CEO, ScaleUp Home Services · $12M Revenue in 4 Years
"You don't scale a business. You scale the systems inside it."
Marcus Reid
Investor & Operator · 7 Home Service Brands Built & Sold
"Every decision you make is either building equity or burning it. Most owners don't know which one they're doing."
Tyler Brooks
Founder, TurfTech CRM · 3,000+ Turf Businesses Served
"The businesses winning in 2027 aren't working harder. They're working with better tools."
The Operators Panel
4 Owners · $1M–$8M Revenue · Real Numbers, Real Talk
"The room will be asking questions most people are afraid to ask out loud."
Special Guest — TBA
National Sales Expert · 8-Figure D2D Background
"Announcement dropping soon. Subscribe to get first access."
Two Days. Four Keynotes. Nine Breakouts.
One Industry. One Event. #attendtheyard
More Speakers Dropping Every Week
We're announcing speakers in waves leading up to March 18–19, 2027. Subscribe to our list and follow @liveyardevent on Instagram to get every announcement before the general public.
This Isn't a
Conference.
It's a Proving Ground.
THE YARD LIVE is built around one question: what does a turf business owner actually need to level up? Not a motivational speaker. Not a generic sales seminar. Real sessions, real competition, real networking — designed specifically for this industry.
Every activity below is engineered to give you something you can take back to your business on Monday morning. Click any card to see why you can't afford to miss it.
The Yard Pitch Competition
Shark Tank-Style · Live Judges · Real Prize Money
Five turf business owners. Five minutes each. One winner walks away with cash and connections that change their business forever.
This is the most talked-about session at THE YARD LIVE. Five pre-selected business owners pitch their company, their growth plan, or their product idea to a panel of four judges — investors, operators, and industry veterans who have the resources and the network to actually help. The audience votes. The judges deliberate. One winner takes the prize. But every participant walks away with feedback, exposure, and connections that most operators spend years trying to get.
Why You Need to Be There
Even if you're not pitching, watching five operators lay it all on the line — their numbers, their vision, their vulnerabilities — is one of the most educational and energizing experiences at the entire event. You'll leave with a clearer picture of your own business than you had when you walked in.
- Applications open 60 days before the event
- 5 finalists selected by the organizing committee
- Live judging panel of 4 industry veterans and investors
- Prize: Cash + mentorship package + THE YARD NATION VIP membership
The Operators Panel
4 Owners · No Scripts · Real Revenue Numbers
The questions you're afraid to ask in public — answered live, on stage, with real numbers.
Breakout Sessions
9 Sessions · Sales, Operations & Marketing Tracks
Three tracks. Nine sessions. Pick the ones that match where your business is right now.
Networking Events
Hosted Dinners · VIP Mixer · After-Party
The deals that change your business don't happen on stage. They happen at the bar at 10pm.
The Expo Hall
40 Exhibitors · Live Demos · Exclusive Show Pricing
Every vendor, manufacturer, and tool you need to run your business — in one room, for two days.
If you're serious about this industry, you don't miss The Yard.
March 18–19, 2027 · Atlanta, GA · AmericasMart · Limited to 500 Attendees
What Happens
When You
#attendtheyard
Two days of the most concentrated, industry-specific education in the turf business. Keynotes that change how you think. Breakouts that change how you operate. Conversations that change who you know.
The turf industry is growing faster than most operators can keep up with. THE YARD LIVE is where you get ahead of the curve — before your competitors do.
Replace with your official event promo video
Inside The Yard
Main Stage · 500+ Attendees
The Operators Panel
Breakout Sessions
The Yard Pitch Competition
Evening Networking
What People Are Saying
The turf industry has been waiting for this. Here's what operators, installers, and vendors are saying.
"There's nothing like this in the turf space right now. A conference built by someone who actually installs turf? That's the kind of event I want to be at. Can't wait for March 2027."
"We go to D2DCon every year for our pest control team. When I heard someone was building the same thing for turf, I immediately told my partner we're going. This is overdue."
"The vendor expo alone is worth the trip. Being in a room with 500+ turf pros and 40+ exhibitors means I can knock out 6 months of vendor meetings in 2 days. Sign me up."
"I've been waiting for an event like this. The turf industry has been growing like crazy but there's never been a dedicated conference. THE YARD is going to be a game-changer."
"As a turf manufacturer, getting in front of 500+ installers and operators in one room is invaluable. We're sponsoring and exhibiting. The ROI is obvious."
"Dusty built Lawn Logic from nothing to a multi-million dollar operation. If he's putting on a conference, I'm listening. This is the right person to build this event."
Your Competition Is Already Registered
The top turf companies, the best sales managers, and the highest-earning reps all come to THE YARD. You'll either learn alongside them — or compete against them with yesterday's playbook.
Industry Partners & Media
MARCH 18–19, 2027 · AMERICASMART · ATLANTA, GA
TWO DAYS.
ZERO FILLER.
Every session is built for operators who are serious about growth. Click any session to see exactly what you'll walk away with.
Full schedule subject to minor adjustments. All registered attendees receive the final agenda via email 2 weeks before the event.
CLAIM YOUR SEAT →Lock In Your Spot
Early bird pricing won't last forever. Secure your seat at THE YARD before prices increase.
For crew members and installers
- Full 2-day access
- All keynotes & panels
- Expo hall access
- Breakfast & lunch both days
- Industry mixer
Best value — act fast
- Full 2-day access
- All keynotes, panels & breakouts
- Expo hall access
- Breakfast & lunch both days
- Industry mixer
- Conference swag bag
Standard full-access pass
- Full 2-day access
- All keynotes, panels & breakouts
- Expo hall access
- Breakfast & lunch both days
- Industry mixer
- Conference swag bag
The premium experience
- Everything in General Admission
- VIP Welcome Reception (Day 1)
- Reserved front-row seating
- Private speaker meet & greet
- VIP lounge access
- Exclusive VIP gift
- Priority check-in
Bring Your Team — $149/ea
Purchase 4+ tickets and each drops to $149 — a $50 savings per ticket off GA price. Includes group seating priority and a team photo opportunity.
SPONSORSHIP OPPORTUNITIES
GET IN FRONT OF
500+ INDUSTRY PROS
The Yard is the only dedicated conference for the artificial turf and home services industry. Your brand in front of decision-makers, owners, and operators — all in one room, March 18–19, 2027.
SPONSORSHIP PACKAGES
Click any tier to expand details. Click RESERVE NOW to lock in your spot — we'll send the agreement within 24 hours.
À LA CARTE ADD-ONS
Custom sponsorship packages available. Stand out with a branded moment everyone remembers.
100+ TARGET SPONSOR COMPANIES
Across 8 industries. Is your company on the list?
Turf Manufacturers
(14 companies)LIMITED PACKAGES AVAILABLE
READY TO CLAIM YOUR SPOT?
Title and Platinum packages sell out first. A 10% Founding Sponsor discount is available for the first 10 commitments. Contact us now to lock in your tier before it's gone.
40+ Exhibitors.
One Roof.
The expo hall at THE YARD is where deals get done. Browse the latest products, see live demos, and meet the vendors who can help you grow your business — all in one place, over two days.
Exhibitor spots are limited. If you want to be in the room when 500+ turf pros make their buying decisions, now is the time to reserve your booth.
Reserve Your BoothExhibitor Categories
AmericasMart Atlanta
240 Peachtree St NW, Atlanta, GA 30303 · March 18–19, 2027
Getting There
Hartsfield-Jackson Atlanta International Airport (ATL) is 20 minutes away — one of the most connected airports in the world. Direct flights from virtually every major U.S. city.
Hotel Block
We've secured a room block at the Marriott Marquis Atlanta at a discounted conference rate. Book early — these rooms sell out fast. Booking link coming soon.
Parking & Transit
AmericasMart is in the heart of downtown Atlanta with multiple parking decks nearby. MARTA rail connects directly from the airport to Peachtree Center station (2-minute walk).
Got Questions?
Stay in the Loop
Be the first to know about speaker announcements, early bird pricing, schedule drops, and exclusive pre-event content. No spam — just THE YARD news.
The Industry
Is Already
Talking
Tag your posts with #attendtheyard and join the conversation. The turf industry is watching — and the operators who show up are the ones who get noticed.
See All Posts on InstagramMike T.
@turfkingdfw
Just registered for @liveyardevent. If you're in the turf game and you're not going to this, you're going to regret it. #attendtheyard
Jason R.
@syntheticpro_atl
The Operators Panel alone is worth the ticket price. Four owners, real numbers, no BS. See you in Atlanta. #attendtheyard #TurfLife
Carla M.
@turfqueentx
Finally an event built FOR turf business owners BY a turf business owner. The Yard is different. Can't wait for March. #attendtheyard
Derek S.
@greenbladeinstall
Pitch competition at The Yard — I'm applying. If you're not competing, you're not serious. #attendtheyard #TurfBusiness
Brandon K.
@turfnationwest
Bought my VIP ticket. The Expo Hall + VIP dinner + all 9 breakouts. This is the investment that pays for itself. #attendtheyard
Tanya W.
@artificialadvantage
Your competition is already registered. Just saying. #attendtheyard #TheYardLive
Join the conversation. Tag your posts #attendtheyard.
Follow @liveyardevent for speaker announcements, behind-the-scenes content, and early-bird ticket drops.