Where the top 1% of home services pros play.
Two days. 500 operators. One mountainside vineyard. The room every founder, closer, and crew lead in this industry has been waiting for.
When it's gone, GA jumps to $199. Then $249 at the gate.
"We're not building a conference. We're building a movement."
For decades, the people who built the artificial turf and home services industry have flown to other industries' conferences. We've borrowed other industries' rooms, other industries' stages, other industries' nights out. Not anymore.
THE YARD is the room we built ourselves. An industry-defining 2-day kickoff for the operators, installers, and platforms writing the next chapter of the trades — together, open-air on a 40-acre vineyard in the North Georgia mountains.
Your Host · Founder of THE YARD
“I built THE YARD because nobody else was going to build the room we deserved.”— Dusty Broadhead · Founder
Dusty Broadhead is the founder of THE YARD and the CEO of LawnLogic Turf — a Kennesaw-based premium turf and outdoor construction company he built with his wife Haylee from a single truck to $2M+ in revenue in its first 90 days. No franchise. No corporate backing. One couple, one truck, one phone number that still rings through to him.
Before LawnLogic, he served as President & CEO of Victory Power LLC. Across 20+ years hands-on in outdoor construction, he’s poured concrete in the rain, laid turf in 100-degree heat, and stayed on site until midnight to make sure a customer’s yard was ready before their kid’s birthday the next morning. 1,000+ projects. 4.9-star average across every platform. A 15-year warranty longer than most conference brands have existed.
He’s not a keynote-circuit speaker. He’s not a LinkedIn influencer. He’s an operator who still picks up the phone, still meets the customer, and still rides with the crew. That’s exactly why he built THE YARD: a 2-day, hard-capped, open-air room for the people who are actually doing the work — the founders, closers, installers, and platform builders writing the next chapter of the trades.
Why it mattersTHE YARD was built by an operator, for operators. Not by an agency. Not by a media company. By a guy who still shows up to job sites.
No slides. No filler. The founder’s unfiltered read on where this industry is, where it’s going, and how the founding class of THE YARD rides the next decade.
Eight seats. One already filled. The rest close by Q3 2026. If your brand sells to home services operators, this wall is where you want to be standing when THE YARD opens its gates.
Built like a music festival, run like a strategy off-site. Six experiences across 40 acres of working vineyard — all designed to put attendees and sponsors face-to-face for content, connection, and the deal you flew here to close.
A festival-grade open-air mainstage built into a clearing between vine rows, with broadcast lighting, big-screen IMAG, and the Blue Ridge mountains as a backdrop. Every keynote is a pre-game speech — delivered under string lights and a real sunset.
Premium open-sided pavilion tents pitched across the Expo Lawn. Every tier, every category. The field where deals get done.
Sales. Operations. Marketing. Tactical, no-fluff workshops led by operators who've shipped.
Five hand-picked startups pitch the home services tech stack of the future. Audience votes. Cash prize. Live on the main stage.
Estate wine pours and craft beer at sunset on the patio. Five-course chef-driven Founders' Fireside Dinner for VIPs and Platinum sponsors. A closing bonfire under the stars on Day 2 — last handshakes, real conversations.
Turf Company of the Year · Rising Star · Innovation Award · Installer of the Year · Community Impact Award. Live judging. Real trophies.
500 founding members. 40+ exhibitors. Two days open-air at Fainting Goat Vineyards in the North Georgia mountains. These plates are the look-book for THE YARD — the inaugural event. Exactly what you're walking into when the gates open March 18, 2027.
Open-air sales-funnel teardown under the Ridge Pavilion. Year One breakouts run small — capped rooms, operator-led, no fluff.
40+ tents pitched across the working vineyard. Year One exhibitor list is being curated now — only category-relevant brands.
Dusty Broadhead opens Day 01. No slides. No filler. Just the thesis for the inaugural YARD.
Three founders. One whiteboard. Real CAC math. No decks. First-year attendees get a seat at every table.
Estate wine pours. Real conversations. The founding class will be the smallest room THE YARD ever runs.
Invite-only fireside dinner under the pergola. 30 seats. 30 operators. Year One founders get permanent invites.
THE YARD runs Year One at 500 founding members, one mainstage, 40+ tents, and one invitation-only founders' dinner. The only way into the plates you see above is a Year One seat. The only way to be on the Founders' Wall is to book now.
Every minute of THE YARD is built for ROI — your time, your money, and your business. Browse the full agenda below.
Mountain-side check-in, hot coffee, breakfast biscuits, first walk through the Expo Tents.
Why this industry is about to explode — delivered open-air with the Blue Ridge as our backdrop.
Operators who built it share the receipts.
Track A: Closing the Deal · Track B: Hiring & Training Crews · Track C: Digital Marketing for Turf Companies.
Wood-fired Southern lunch served on long communal tables. Eat, drink, work the floor.
The new operating system for the trades.
Track A: Upselling & Add-On Revenue · Track B: Fleet Management & Logistics · Track C: Social Media That Gets Leads.
Lenders and operators on getting capital that doesn't kill you.
Estate wine pours, craft beer, live acoustic set under the string lights. Where the deals start.
Platinum+ sponsors and VIP ticket holders. Five-course chef-driven dinner around the fire pits. Invite only.
Schedule subject to change · Year One speaker reveals continue through Q4 2026
Year-one tickets are intentionally low to pack the room with operators. Early Bird is capped at 100 seats. The VIP table is capped at 50 and is by approval. The deals get done at the table that's not on the public registration page. Don't be the founder telling the story instead of being in it.
One closed deal pays for this seat 30x over. The math isn't close.
Two days of access to the people most operators chase for years. Your $199 ROI is a single intro.
Front row. Founders' Dinner. The deals get done at this table — not on the floor.
Bring the leadership team. They'll come back with the next year of strategy already in motion.
The cheapest seat in the room is also the smartest hire you'll make this year.
Group, installer, and corporate invoicing available · [email protected]
Talk to Sales →One in twenty operators will be in this room. The other nineteen will hear about it for the next twelve months. Pick a seat.
Names redacted by request. Categories aren't. The 500-seat hard cap means we don't release the full attendee roster — but here's a slice of the room you'd be sitting in. Your competitors are reading this list right now.
Quotes pulled from early founder-circle conversations. Attribution by archetype to protect commitments still being signed. Real names land Q1 2027.
"I've sat through every home services conference for a decade. They're all the same fluorescent ballroom and recycled deck. THE YARD finally gets it — operators want to be outside, not under acoustic ceiling tile."
"If you can't network at a 500-person event on a 40-acre vineyard, you're not networking — you're hiding. This is the room."
"We're sponsoring because the math is obvious. Forty booths, five hundred owner-operators, two days. Anywhere else costs us five times this for a tenth of the access."
"The Founders' Dinner alone is worth the trip. Fifty seats. The fifty operators you actually want to know."
"Mid-March, mountain air, glass of estate red, the ridge in the background — show me the conference center that beats that. I'll wait."
"We don't go to conferences anymore. We go to where decisions get made. THE YARD is where decisions get made."
Sponsorship at THE YARD is structured like a private placement: small room, premium access, year-long brand pull-through. Title spot has 1 of 1 remaining. Platinum has 2 of 3. Read the memo. Then get on the cap table.
Own the event. Own the room. Own the year. Naming rights on every email, every banner, every social post, every line of stage copy. The biggest seat at the table — for the brand ready to anchor the inaugural year of the most important kickoff in home services.
"Be the name on the marquee when Year One opens the gates. That’s not a sponsorship — that’s a founding story."
"For the platforms ready to define the category."
Claim Platinum →"For operators who came to do business, not browse."
Claim Gold →"Skin in the game. Seat at the table."
Claim Silver →"For the rising vendors and startups with something to prove."
Claim Bronze / Community →Tier breakdowns, audience demographics, on-stage time, brand pull-through, year-one targets, and the contact line that goes straight to the founder. No gatekeeping, no form-walls. The deck operators are reading right now.
Title sponsor closes at 5:00 PM ET, Sept 30, 2026. After that, the founding title slot is gone — and your brand’s name is not on the inaugural YARD.
Year one keynotes are being curated from the operators, founders, and platform CEOs actually moving the home services industry — not professional speakers reading someone else's slides. New names drop monthly through Q4 2026.
We're booking 4 keynotes, 4 panels, and 9 breakout sessions. If you've built something real and have a story worth telling — apply.
Every other home services convention happens in a windowless box under acoustic tile. THE YARD happens at Fainting Goat Vineyards in Jasper, GA — 40+ acres of working vineyard tucked into the Blue Ridge mountains. Mainstage in the field. Expo under premium pavilion tents. Sunset wine on the patio. Stars overhead. One hour from Atlanta. A thousand miles from boring.
From founders running 7-figure crews to the platform CEOs writing the next chapter of the trades — ten verticals, one shared room, 500 hard cap. The kind of room you actually remember.
Industry insights, behind-the-scenes updates, and strategy guides leading up to THE YARD.
Convention centers are dead. Operators want to network under open sky. Here's why THE YARD is different.
From concept to reality. How we transformed Fainting Goat Vineyards into the industry's premier gathering.
Introducing the operators, founders, and platform leaders who'll be on stage at THE YARD.
How to maximize your two days at THE YARD. Strategies from veteran conference attendees.
The exclusive attendee platform. Build your schedule, see who's attending, connect with peers before you arrive, and access the private Founders' Network.
Build your personalized agenda across 40+ sessions.
See attendee profiles, message peers, set up meetings.
Founders' Network, VIP lounge access, private channels.
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YARD-REFER-2027$50 discount on your ticket
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Still have questions? Email [email protected] — we answer every single one personally.
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